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Good morning to all new and old readers! Here is your Saturday edition of Faster Than Normal, exploring the stories, ideas, and frameworks of the world’s most prolific people and companies—and how you can apply them to build businesses, wealth, and the most important asset of all: yourself. 

Today, we’re covering Leonardo da Vinci and his journey to genius.

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What you’ll learn:

  • How Leonardo da Vinci conquered impossibility

  • Lessons on embracing curiosity across disciplines, document everything and don't fear leaving things unfinished (for now)

  • Quotes on curiosity, persistence and self-deception

Alex

P.S. Send me feedback on how we can improve. We want to be worthy of your time. I respond to every email.

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Leonardo Da Vinci

Born out of wedlock in 1452 in the small town of Vinci, Italy, Leonardo da Vinci's early life was far from privileged. His mother was a peasant, his father a notary. Illegitimate. Uneducated in the classical sense. These were the cards he was dealt.

But Leonardo had something special. An insatiable appetite for knowledge. A keen eye for detail. And hands that could bring his visions to life.

"Learning never exhausts the mind," Leonardo once said. This philosophy drove him from an early age.

At 14, he became an apprentice to Andrea del Verrocchio in Florence. Here, Leonardo's talent began to shine. He outpaced his master quickly. Legend has it that after seeing Leonardo's work on "The Baptism of Christ," Verrocchio vowed never to paint again.

But talent alone wasn't enough. Leonardo faced constant challenges. His perfectionism often led to unfinished works. Patrons grew impatient. Money was tight.

"Obstacles cannot crush me," Leonardo wrote in his notebooks. "Every obstacle yields to stern resolve."

This resolve pushed him forward. He moved to Milan, seeking new opportunities. Here, he found a patron in Ludovico Sforza. But even with support, Leonardo's path wasn't easy. His ambitious projects often exceeded the technology of his time. Many of his inventions remained unrealized during his lifetime.

Yet he persisted. He filled thousands of pages with sketches and ideas. Flying machines. War devices. Anatomical studies. Nothing was off-limits to his curious mind.

"The noblest pleasure is the joy of understanding," he noted. This joy fueled his work, even when success seemed distant.

Slowly, recognition came. His paintings, like "The Last Supper" and later "Mona Lisa," captivated audiences. His reputation grew. Kings and nobles sought his services.

But for Leonardo, the real riches were in discovery. In pushing the boundaries of what was possible. In seeing the world with fresh eyes.

"The greatest deception men suffer is from their own opinions," he observed. Leonardo constantly challenged his own assumptions, leading to breakthroughs in art and science alike.

By the end of his life, Leonardo had transformed from an illegitimate child in a small town to one of the most revered minds in history. His impact spans centuries. His works still inspire awe.

Leonardo's journey shows us that true wealth lies in the pursuit of knowledge. In the courage to question. In the willingness to fail and try again.

"I have been impressed with the urgency of doing," Leonardo wrote. "Knowing is not enough; we must apply. Being willing is not enough; we must do."

Leonardo did. And in doing, he changed the world.

Lessons

Lesson 1: Embrace curiosity across disciplines. Leonardo didn't just stick to one field. He was a painter, sculptor, architect, engineer, and more. This breadth made him unique. It gave him insights others missed. You might think specialization is key. But Leonardo shows the power of being a generalist. "Learning never exhausts the mind," he said. This approach let him see connections others missed. It made his work richer. More interesting. When you're building a product, don't just focus on your niche. Look wider. You might find inspiration in unexpected places.

Lesson 2: Document everything. Leonardo filled thousands of pages with notes and sketches. Ideas. Observations. Experiments. This wasn't just for memory. It was part of his process. "The noblest pleasure is the joy of understanding," he wrote. By documenting, he could revisit ideas. Refine them. Connect them in new ways. In business, we often rush from one thing to the next. But taking time to document can pay off. It can lead to breakthroughs. Help you spot patterns. Give you a record to learn from.

Lesson 3: Don't fear leaving things unfinished (for now). Leonardo was notorious for not completing projects. The Mona Lisa was unfinished when he died. But this wasn't laziness. It was perfectionism. A willingness to keep iterating. "Art is never finished, only abandoned," he said. In business, we often push to ship. To launch. But sometimes, it's okay to keep refining. To not settle. To keep pushing for better.

Lesson 4: Use constraints as fuel for creativity. Leonardo often worked with limited resources. He had to be creative. To innovate. When painting The Last Supper, he had to work with a damp wall. So he invented a new painting technique. In business, we often see constraints as barriers. But they can be opportunities. They force us to think differently. To find new solutions.

Lesson 5: Prioritize observation over assumption. Leonardo was a keen observer. He didn't just accept what others said. He looked for himself. "All our knowledge has its origins in our perceptions," he noted. This led to groundbreaking insights in anatomy, engineering, and art. In business, it's easy to rely on market reports. On what others say. But direct observation can reveal truths others miss. It can give you an edge.

Lesson 6: Embrace unconventional thinking. Leonardo's ideas often seemed bizarre to his contemporaries. Flying machines. Tanks. Robots. But he didn't let that stop him. "The greatest deception men suffer is from their own opinions," he said. In business, it's easy to follow the crowd. To do what's expected. But true innovation often comes from thinking differently. From challenging norms.

Lesson 7: Focus on the process, not just the outcome. Leonardo was as interested in how things worked as in the final product. He dissected bodies to understand anatomy. Studied water flow to paint it accurately. "Simplicity is the ultimate sophistication," he said. In business, we often focus on results. But understanding the process can lead to deeper insights. To more sustainable success.

Lesson 8: Use analogies to solve problems. Leonardo often used analogies to understand complex systems. He compared the human body to a city. Water flow to hair curls. This helped him see patterns. Solve problems in new ways. In business, we can get stuck in our own industry's thinking. But using analogies from other fields can spark new ideas. New solutions.

Lesson 9: Cultivate a diverse network. Leonardo didn't work in isolation. He surrounded himself with diverse thinkers. Artists. Scientists. Engineers. This cross-pollination of ideas fueled his creativity. "Iron rusts from disuse; water loses its purity from stagnation... even so does inaction sap the vigor of the mind," he observed. In business, it's easy to stick with people in our field. But diversity of thought can lead to breakthrough ideas. To new perspectives on old problems.

From the Desk of Alex Brogan

I've spent years reading hundreds of books on the world's greatest founders and companies. I kept wishing I could search everything I'd learned — ask a question and get back the accumulated wisdom of hundreds of people in seconds, instead of trying to remember which book that idea came from.

So I built it. Faster Than Normal is now a full research platform — structured playbooks on 350+ leaders and 380+ companies, with an AI search that cites every answer to the actual source material.

If you're reading this newsletter, this was built for you.

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Leonardo Da Vinci’s Quotes

On curiosity: "The noblest pleasure is the joy of understanding."

On persistence: "Obstacles cannot crush me. Every obstacle yields to stern resolve."

On self-deception: "The greatest deception men suffer is from their own opinions."

On learning: "Learning never exhausts the mind."

On execution: "I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do."

On observation: "All our knowledge has its origins in our perceptions."

On simplicity: "Simplicity is the ultimate sophistication."

On problem-solving: "Study the science of art. Study the art of science. Develop your senses. Learn how to see. Realize that everything connects to everything else."

On experimentation: "Experience never errs; it is only your judgments that err by promising themselves effects such as are not caused by your experiments."

On vision: "The eye sees a thing more clearly in dreams than the imagination when awake."

Further Readings

That’s all for today, folks. As always, please give me your feedback. Which section is your favourite? What do you want to see more or less of? Other suggestions? Please let me know.

Have a wonderful rest of week, all.

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Alex Brogan

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